AI is opening new opportunities for engineering firms to rethink how they win work. For firm leaders, this shift is less about chasing the latest trend, but in rethinking how BD and marketing roles can deliver higher strategic impact. Across the industry, AI is enabling seller/doers and their teams to move beyond reactive proposals and boilerplate pursuits toward proactive, data-informed strategies that deepen client relationships and sharpen competitive positioning. In this panel, leaders from Carollo, IMEG, Kleinfelder, and Joist AI will share how their firms are approaching AI adoption, what it means for the future of BD and marketing, and how the seller/doer role is evolving in real time. You’ll hear how firms are rethinking the skills they hire for, the way they train staff, and how they are embedding AI into pursuit strategy—not just as a time-saver, but as a business enabler. This session will equip firm executives with a leadership-level understanding of what AI can and cannot do, how to position their teams for growth, and how to adapt BD and marketing functions to meet evolving industry demands and the client experience.