Troy

Troy Meyer

Director of Marketing & Industry Insights
Joist AI

Troy Meyer is Director of Marketing & Industry Insights at Joist AI, an AI pursuit intelligence platform purpose-built for AEC firms. He brings nearly two decades of experience spanning marketing, business development, and technology leadership across the AEC industry. Troy has led AI implementation initiatives from inside AEC firms and now works alongside architecture, engineering, and construction organizations navigating the shift in how BD teams operate as AI reshapes traditional roles and workflows. His work sits at the intersection of AEC practice and practical AI adoptionand is focused on what actually changes when firms start using these tools at scale, and what that means for the people doing the work. He speaks from implementation experience, not theory.

Sessions

The Seller-Doer Shift: AI’s Impact on the Future of BD and Marketing

Featuring Molly Foley, Brian Smalkoski, Troy Meyer, Rohan Jawali at 10:30 AM on Monday, May 4th.

AI is opening new opportunities for engineering firms to rethink how they win work. For firm leaders, this shift is less about chasing the latest trend, but in rethinking how BD and marketing roles can deliver higher strategic impact. Across the industry, AI is enabling seller/doers and their teams to move beyond reactive proposals and…